BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Today's episode starts with a listener question — and a confession about something teenage Ashley did that she's not totally proud of.
It involves Armageddon, a Dodge Neon with racing stripes, and a story about telling different people very different versions of the truth.
The lying part? Not the move. But the instinct underneath it — telling different people different things — is actually the foundation of smart marketing strategy.
Here's the listener question: "How do I keep from muddying the waters when I'm involved in two separate things I want to market and sell? How do I keep my audience clear and not confused?"
The answer is segmentation. And in this episode, we break it all the way down.
In this episode we cover:
Why confusion doesn't come from having two offers — it comes from promoting both to everyone at the same time
When two completely different businesses need two completely separate audiences (and when they don't)
The bucket method: how to sort your audience by offer fit without overcomplicating it
The questions that help you segment — life stage, business stage, budget, urgency, trust level, geography, and content engagement
What to do when someone fits both buckets (hint: it's all about timing)
Why segmentation isn't gatekeeping — it's relevance
If you've been throwing both offers at your whole audience and wondering why it feels chaotic, this episode will give you a clear framework to fix it.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

Got a marketing question? So did one of your fellow listeners — and it's a good one.
What's the actual difference between marketing and positioning? People use these words interchangeably all the time. They're not the same thing. One comes before the other, and skipping it makes everything harder than it needs to be.
In this episode we cover:
Why positioning is a foundational marketing piece — and why you build it before anything else
The U.S. state analogy that instantly clarifies what positioning actually means (and why Florida is doing it right)
How marketing and positioning work together using a real example with audience, goal, and relationship-building layers
4 questions to identify your positioning and build your marketing around it
If your marketing sounds like everyone else in your world, there's a good chance your positioning isn't as clear as you think. This episode will show you where to start.
 
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

I joke with my family all the time that they better hope I never get hit by a bus. I'm the one who knows where everything is in the pantry, when every appointment is, how the laundry gets done. I am the glue.
And if you're being honest — you're probably the glue in your marketing too.
This is episode five of the Better Questions series, and it's the most personal one yet. Because the question we're asking today doesn't have a comfortable answer for most established business owners: could your marketing run without you holding it together?
In this episode we cover:
Why women are incredible system builders — and the critical distinction between building systems to get things done vs. building systems that remove you from the doing
What it actually means for marketing to run without you — and why having a team or using AI doesn't automatically answer that question
The four questions that reveal whether you're the system or whether you have one
A real client story: a business owner with her hands in every marketing touchpoint — emails, social approvals, web copy — who knew she was in the weeds, had made peace with it, and what that model was quietly costing her at the leadership level
Why being the glue isn't a badge of honor in a CEO-run business — and what to build instead
If your marketing only moves when you're personally pushing it, this episode will name exactly what that's costing you — and what a different model looks like.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

Most marketing advice tells you to do more. Post more. Show up more. Add another platform. Build another funnel. But what if the most powerful marketing move you can make right now is to stop something?
This is episode four of the Better Questions series, and it might be the most uncomfortable one yet — because it asks you to look at everything on your marketing list and ask: does this actually belong there?
In this episode we cover:
How Ashley's decision to ditch manual bookkeeping, upgrade her system, and hire a bookkeeper reveals exactly how marketing dead weight works — it's not just the time it costs, it's the mental load it carries even when you're not doing it
A real client story: a business that dropped professional blog writing, switched to AI-generated posts, kept publishing on schedule, and got the exact same result — nothing. Because the channel was never working to begin with.
How to tell the difference between something that needs more time and something that needs to go
Why CEOs protect capacity by cutting strategically — and why subtraction is just as important as strategy
If your marketing list keeps growing but your results aren't, this episode will help you figure out what to cut — and why stopping something is sometimes the most CEO move you can make.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

Your follower count is up. Your open rates look decent. A post went viral last month. And yet — you can't point to where your last three clients actually came from.
Sound familiar? That's not a marketing problem. That's a measurement problem.
This is episode three of the Better Questions series, and we're asking the question most business owners are afraid to answer honestly: do you know what's actually working?
In this episode we cover:
The doctor's lab work analogy — what it means when everything looks normal on paper but something still feels off, and why your marketing dashboard can work exactly the same way
A real client story: an Instagram post that went viral, generated thousands of shares and new followers, and produced zero inquiries, zero sales, and zero conversations
The difference between vanity metrics and the leading indicators that actually connect to revenue
What CEO-level measurement looks like — and the specific shift from tracking reach to tracking movement toward a decision
If your marketing numbers look fine but your pipeline doesn't match, this episode will show you exactly what you're measuring — and what you should be measuring instead.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

You have content going out consistently. Your team is posting, emailing, showing up. But here's the uncomfortable question: is any of it pointed at the offer that actually needs to move right now?
This is episode two of the Better Questions series, and we're talking about one of the most common — and most invisible — problems in established business owner marketing. Not bad marketing. Misdirected marketing.
In this episode we cover:
The restaurant analogy that instantly reveals whether your promotion strategy is aimed at the right thing
A real client example: a business owner promoting her mid-ticket offer 70% of the time — one of her least profitable and most time-consuming to deliver — while her high-value offer barely gets mentioned
Why the offer that feels hardest to talk about is usually the one that needs the most visibility
How CEOs build their content calendar — and why they always start with revenue goals, not content ideas
If your marketing feels active but your most important offer isn't filling, this episode will show you exactly why — and the one question that repoints everything.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

You have a team. You have content going out. You have contractors, maybe even a social media manager. And you're still not getting the client leads you should be getting.
Here's the question nobody is asking: what is all of this actually pointed at?
This is episode one of the Better Questions series, and we're starting with the most foundational CEO marketing question there is — because without a clear answer to this one, nothing else works.
In this episode we cover:
The spin class vs. outdoor biking analogy — and why it perfectly captures what most business owner marketing actually looks like
A real example from Ashley's copywriting days: a client paying multiple contractors for blogs, emails, and social posts who still couldn't generate new client leads — and exactly why
Why "grow my business" is not a marketing goal — and what a real answer to this question actually sounds like
How to know if your team is creating content in a vacuum — and the one question that fixes it
If your marketing feels busy but not productive, this episode will show you exactly where the disconnect is — and the question that closes it.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

Tell me if you know this Tony Robbins quote: "The quality of your life is a direct reflection of the quality of the questions you are asking yourself."
Most women entrepreneurs hear that and think mindset. But it's actually about strategy — and nowhere is the gap between a solopreneur question and a CEO question more expensive than in your marketing.
This episode kicks off a new summer series called Better Questions — designed to shift the way you think about your marketing from the ground up. Not better tactics. Better questions. Because the question you're starting from determines everything that follows.
In this episode we cover:
Why the question you ask about Monday night dinner reveals everything about how you're running your business
The solopreneur questions vs. CEO questions in business strategy — and why both matter depending on where you're headed
The same question gap in marketing — and how to start spotting it in your own business
A preview of the CEO-level marketing questions this series will dig into all summer
If you've been reacting to your marketing week by week — what to post, what to say, whether you're visible enough — this series is for you. It's time to zoom out, ask better questions, and start running your marketing like the CEO you are.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

For a long time, I believed something that felt true on the surface:
If I made good decisions and worked hard, my business would work.
But over time—and through some life experiences that changed how I see everything—that belief started to unravel.
In this episode, I’m sharing a more personal reflection on how my thinking has evolved… and how that shift has changed the way I approach business, goals, and growth.
We’ll talk about the difference between chasing outcomes and embracing the journey, and why holding everything so tightly to a result can quietly take away your joy, your contentment, and even the parts of your business you used to enjoy.
If you’ve ever felt frustrated that you’re doing “all the right things” but not seeing the results you expected, this episode will help you step back and consider a different way of thinking—one that brings more flexibility, perspective, and peace into how you grow your business.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

If your marketing feels scattered or inconsistent, it might not be because you’re doing the wrong things—it might be because you’re doing too many.
Many business owners try multiple strategies at once, hoping something will stick. But when your time, energy, and resources are spread too thin, it’s difficult for any one approach to gain traction.
In this episode, Ashley shares a different perspective: instead of constantly adding new strategies, what if you chose one and gave it the time and focus it needs to work?
She walks through how to think about choosing the right strategy for your business, including where your audience is spending time, where they’re actually making buying decisions, and how to align your marketing with what you can consistently commit to.
If you’ve been feeling like your marketing isn’t producing the results it should, this episode will help you simplify your approach and focus on what matters most.
Want to keep the conversation going?
Listen to more episodes of the BeWeird Marketing podcast
Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com