70. How to Market Two Offers Without Confusing Anyone

Today's episode starts with a listener question — and a confession about something teenage Ashley did that she's not totally proud of.

It involves Armageddon, a Dodge Neon with racing stripes, and a story about telling different people very different versions of the truth.

The lying part? Not the move. But the instinct underneath it — telling different people different things — is actually the foundation of smart marketing strategy.

Here's the listener question: "How do I keep from muddying the waters when I'm involved in two separate things I want to market and sell? How do I keep my audience clear and not confused?"

The answer is segmentation. And in this episode, we break it all the way down.

In this episode we cover:

• Why confusion doesn't come from having two offers — it comes from promoting both to everyone at the same time
• When two completely different businesses need two completely separate audiences (and when they don't)
• The bucket method: how to sort your audience by offer fit without overcomplicating it
• The questions that help you segment — life stage, business stage, budget, urgency, trust level, geography, and content engagement
• What to do when someone fits both buckets (hint: it's all about timing)
• Why segmentation isn't gatekeeping — it's relevance

If you've been throwing both offers at your whole audience and wondering why it feels chaotic, this episode will give you a clear framework to fix it.

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