64. Your Marketing Is Working Hard — But Is It Going Anywhere?

You have a team. You have content going out. You have contractors, maybe even a social media manager. And you're still not getting the client leads you should be getting.

Here's the question nobody is asking: what is all of this actually pointed at?

This is episode one of the Better Questions series, and we're starting with the most foundational CEO marketing question there is — because without a clear answer to this one, nothing else works.

In this episode we cover:

• The spin class vs. outdoor biking analogy — and why it perfectly captures what most business owner marketing actually looks like
• A real example from Ashley's copywriting days: a client paying multiple contractors for blogs, emails, and social posts who still couldn't generate new client leads — and exactly why
• Why "grow my business" is not a marketing goal — and what a real answer to this question actually sounds like
• How to know if your team is creating content in a vacuum — and the one question that fixes it

If your marketing feels busy but not productive, this episode will show you exactly where the disconnect is — and the question that closes it.

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