BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging?On today's show, we're discussing:✅ The pros and cons of using AI for copywriting✅ When AI can help vs. when it can hurt your brand✅ What businesses should consider before making AI part of their marketing strategy
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services

On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://beweirdmarketing.com/
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads. 
And I’m answering a listener’s question about how to get leads that are willing to pay her fees.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services

On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.
And I’m answering a listener’s question about how to test their USP to see if it is effective.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services

On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white. 
And I’m answering a listener’s question about being persuasive in selling without being misleading. 
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services

On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun.
And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success.
Plus, I’m answering a listener’s question about how to turn website visitors into paying customers. Don’t miss these practical insights to help you create a more cohesive, results-driven marketing plan!
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services

On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel. 
And I'm responding to a listener's question about getting the best results on a limited budget.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://beweirdmarketing.com/
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/services

The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do.
So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI.
And, I’m answering a listener’s question about how to make sure all her marketing efforts are working together to lead potential customers to buy.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://beweirdmarketing.com/
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/services

On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose.
These three ways will allow you to combine your faith and your marketing without being pushy or preachy.
And, I’m answering a listener’s question about including your faith in your marketing without alienating people with different beliefs.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://beweirdmarketing.com/- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/services