BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

27. Proven Tips for Collecting Powerful Testimonials

If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you.
I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory call, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus

26. How I Quit My Corporate Job and Launched BeWeird Marketing

In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus

25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing

In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.
As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable. 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus

24. Make Your Brand Pop Across Every Channel

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.
We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.
You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot. 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

23. From Blah to Bold: Find Your Brand Personality in 20 Minutes

In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.
If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.
We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging

Is your messaging starting to sound a little… robotic?
You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.
We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

21. How to Design a Customer Experience That Makes People Rave About You

What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported. 
 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

20. 10 Real-Life Examples of WOW Customer Service

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.
I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

19. Why Customer Experience Is the Best Marketing Strategy in 2025

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget.If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth.On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

18. Business Mindset: Lessons from the Fourth Wing

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners.We'll talk about:- Why mental resilience is critical for sustainable business growth- How to recognize when your shields are slipping- Practical ways to guard your mind against fear, comparison, and discouragement- How faith plays a central role in keeping your mindset strongWhether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices