BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

36. Relationship Marketing: The Strategy Small Businesses Need Now

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.
In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.
If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results

If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.
You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results.
Tune in and see how doable a marketing strategy can be when you strip it down to what actually works.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry

Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?
In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values.
Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your energy matters more than squeezing in one more task.
If you’ve ever felt pulled in a hundred directions, this conversation will help you pause, reset, and find a more sustainable way to grow.
Connect with Jillian on Instagram
Get her Team Task Tracker
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong

Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.
In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
 
 

32b. "We Love That Cracker Barrel Country Store" Song

Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶
Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost.
Tune in and have a laugh.

32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week

What happens when a beloved brand ditches its heritage overnight?
 
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
 
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
 
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
 

31. A Marketing Audit: The Starting Point for Growing Your Creative Business

Feeling swamped by marketing and still not getting buyers?
In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics.
You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

30. Business Finances for Creatives: What You Need to Know with Erika Millard

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.
Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions.
In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances.
Links Mentioned in the Show
Connect with Erika on Instagram: @erika_millard
Get's Erika's FREE QuickBooks Health Check at https://erikamillard.com/qbhealthcheck
Purchase Erika's Take Home Target for only $29 at https://erikamillard.com/takehometarget
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus

29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand

Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money.
 
In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired of feeling like you have to justify your prices, this one’s for you.
 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus

28. 5 Easy Steps to Become an Industry Expert

Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman?
In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader. 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus