53. The Unpopular Business Decisions I’m Making in 2026

Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity.

Marketing was starting to feel loud, overwhelming, and disconnected from why I built my business in the first place. So instead of pushing through, I got quiet and asked a different question: What actually matters... for me, my business, and the people I serve?

In this episode, I’m sharing five unconventional decisions I’m making in 2026 that are shaping a slower, simpler, more human way of doing business, including:

• Why I’m intentionally doing less - and caring less - about the things that drain my energy

• Choosing real connection over becoming a content machine

• Using my website, social media, and podcast for credibility, not pressure

• Why I’m skipping traditional goal-setting and focusing on monthly priorities instead

• How simplicity can be more powerful (and freeing) than complex systems

This isn’t about trends or formulas. It’s about building a business that actually supports your life, and gives you room to adapt, breathe, and grow in a way that feels aligned.

If you’ve been feeling worn down by “more, more, more” marketing advice, I hope this episode gives you permission to choose a different path.

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If this episode resonated with you, I’d love to stay connected.

You can:

• Listen to more episodes of the Higher Purpose Marketing podcast for practical, values-driven marketing conversations

• Grab the Marketing Command Center if you want a clearer, calmer way to track what’s actually working in your marketing

• Or join me for my free weekly Friday office hours at 9 a.m. MT, where you can bring your real questions and get thoughtful, human feedback

Thanks so much for listening and for being part of this community.