36. Relationship Marketing: The Strategy Small Businesses Need Now

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.

In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.

If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/