56. The Real Cost of Good Enough Marketing

What if your marketing isn’t broken… it’s just good enough?

In this episode, I’m framing marketing the way a doctor might frame symptoms. There are issues that scream for attention — and then there are the ones you can “live with.”

Low energy. Brain fog. Mild pain.
You’re technically fine… but not thriving.

Business works the same way.

Major breakdowns get fixed immediately. But flat launches, slow growth, inconsistent engagement, and AI-generated messaging that no one is refining strategically? Those can linger for years because they’re tolerable.

I share a personal story about a back issue that felt manageable — until upgrading to an adjustable bed base changed everything. I didn’t realize how much “fine” was costing me until I experienced better.

The same is true in marketing.

In this episode, we cover:

• The difference between broken marketing and capped marketing

• The symptoms of good enough marketing

• The hidden cost of flat-but-stable performance

• Why this stage doesn’t require more effort — it requires better structure

• What upgrading your marketing foundation actually looks like

This isn’t about burning everything down.
It’s about strengthening what’s underneath it.

If your marketing feels steady… but not scalable… this conversation is for you.

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