BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

56. The Real Cost of Good Enough Marketing

What if your marketing isn’t broken… it’s just good enough?
In this episode, I’m framing marketing the way a doctor might frame symptoms. There are issues that scream for attention — and then there are the ones you can “live with.”
Low energy. Brain fog. Mild pain.You’re technically fine… but not thriving.
Business works the same way.
Major breakdowns get fixed immediately. But flat launches, slow growth, inconsistent engagement, and AI-generated messaging that no one is refining strategically? Those can linger for years because they’re tolerable.
I share a personal story about a back issue that felt manageable — until upgrading to an adjustable bed base changed everything. I didn’t realize how much “fine” was costing me until I experienced better.
The same is true in marketing.
In this episode, we cover:
The difference between broken marketing and capped marketing
The symptoms of good enough marketing
The hidden cost of flat-but-stable performance
Why this stage doesn’t require more effort — it requires better structure
What upgrading your marketing foundation actually looks like
This isn’t about burning everything down.It’s about strengthening what’s underneath it.
If your marketing feels steady… but not scalable… this conversation is for you.
Want to keep the conversation going?
🎧 Listen to more episodes of BeWeird Marketing
💡 Get more support, resources, and learn how to work with me one-on-one at beweirdmarketing.com

55. At What Point Should I Stop Doing My Own Marketing?

There’s a question I hear quietly, usually with a little guilt attached to it:
At what point should I stop doing my own marketing?
In this episode, I talk honestly about that moment and how to recognize it for yourself, without pressure or sales tactics. Doing your own marketing isn’t a mistake. In fact, it’s often the smartest move in the early stages of business. Your success didn’t happen by accident.
But there comes a point where continuing to manage your own marketing doesn’t mean you’re being resourceful. It means you might be limiting your growth, your energy, and your leadership.
I walk through:
Why delegating marketing feels so uncomfortable and risky
The difference between being capable of something and it being the best use of your time
Signs your marketing has become reactive instead of intentional
How growth eventually requires you to stop being the executor of everything
What real, supportive marketing partnership should actually look like
This isn’t about giving up control or chasing a magic solution. It’s about choosing where your energy belongs and allowing marketing to support your business instead of draining it.
If you’ve been wondering whether you’re ready to stop carrying this on your own, I hope this episode gives you clarity and peace about what’s next.
Want to keep the conversation going?
Listen to more episodes of the Higher Purpose Marketing podcast for thoughtful, values-driven conversations about business and marketing
Get more support, resources, and learn how to work with me one-on-one at 👉 beweirdmarketing.com

54. Why Does Marketing Still Feel So Hard When My Business Is Already Successful?

If your business is doing well but marketing has started to feel heavy, frustrating, or exhausting, this episode is for you.
In today’s conversation, I answer a question I hear all the time from smart, capable women who’ve already built successful businesses:
Why does marketing still feel so hard when I’m doing so many things right?
The answer isn’t that you’re behind, unmotivated, or missing some secret. Often, marketing feels hardest after success—when you’ve reached the edge of what you can carry and manage on your own.
In this episode, I unpack:
Why marketing difficulty at this stage is a growth problem, not a failure
How doing “all the right things” can still feel draining when they’re disconnected
Why more content, more platforms, and more effort often make things worse
A simpler way to think about marketing as a connected whole—not scattered pieces
How clarity and connection can reduce the mental load marketing creates
If you’ve been feeling like marketing takes more energy than it should—or that you’re constantly starting from scratch—this episode offers reassurance, perspective, and permission to stop adding more and start connecting what you already have.
Relationship Marketing Mastery Summit (Free Event)
This episode pairs perfectly with the Relationship Marketing Mastery Summit, a free event happening this week.
This summit is designed for Christian coaches who want to grow their businesses through trust, connection, and relationships - without hustle or hype. My interview goes live on January 27.
👉 You can sign up for FREE summit here:https://summit.sarahbeisel.com/register?am_id=ashley8356
 
If this episode resonated with you, I’d love to stay connected.
You can:
Listen to more episodes of the Higher Purpose Marketing podcast for thoughtful, values-driven conversations about business and marketing
Get more support, resources, or to learn more about how I work with clients one-on-one by visiting beweirdmarketing.com.
 
Thanks so much for listening and for being part of this community.

53. The Unpopular Business Decisions I’m Making in 2026

Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity.
Marketing was starting to feel loud, overwhelming, and disconnected from why I built my business in the first place. So instead of pushing through, I got quiet and asked a different question: What actually matters... for me, my business, and the people I serve?
In this episode, I’m sharing five unconventional decisions I’m making in 2026 that are shaping a slower, simpler, more human way of doing business, including:
Why I’m intentionally doing less - and caring less - about the things that drain my energy
Choosing real connection over becoming a content machine
Using my website, social media, and podcast for credibility, not pressure
Why I’m skipping traditional goal-setting and focusing on monthly priorities instead
How simplicity can be more powerful (and freeing) than complex systems
This isn’t about trends or formulas. It’s about building a business that actually supports your life, and gives you room to adapt, breathe, and grow in a way that feels aligned.
If you’ve been feeling worn down by “more, more, more” marketing advice, I hope this episode gives you permission to choose a different path.
If this episode resonated with you, I’d love to stay connected.
You can:
Listen to more episodes of the Higher Purpose Marketing podcast for practical, values-driven marketing conversations
Grab the Marketing Command Center if you want a clearer, calmer way to track what’s actually working in your marketing
Or join me for my free weekly Friday office hours at 9 a.m. MT, where you can bring your real questions and get thoughtful, human feedback
Thanks so much for listening and for being part of this community.

52. Want More Leads? Try Collaboration… Not Another Reel

Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?
You collaborate.But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen relationships, and grow their businesses in 2026 and beyond.
You’ll hear:• Why collaboration is outperforming conventional marketing right now• The real definition of collaboration (hint: it’s not just summits and bundles)• How to choose the right partners and avoid the biggest collaboration pitfalls• Why values, integrity, and connection matter more than audience size• Practical ways to start collaborating—even if you’re an introvert• How to avoid giving away “too much” while still deeply serving• What’s actually working in 2025/2026 when it comes to lead generation
If you're craving a more human, more effective, and way more sustainable way to grow your business, this episode will feel like a breath of fresh air.
Katy's Free Gifts
Collaboration Vault: https://katysuik.com/coaches-collab-vault
 
Are You Ready for Collaborations Quiz: https://katysuik.com/collab-ready-quiz
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcallConnect with me on Facebook: https://www.facebook.com/beweirdmarketingConnect with me on Instagram: https://www.instagram.com/beweirdmarketing/

51. 5 AI Prompts That Make Your Copy Instantly Better

AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.
You’ll learn how to:
Feed AI the right context so your copy sounds like you
Give it structure and SEO direction (so you don’t have to fix it later)
Teach it empathy by sharing what your audience is really thinking
Use it to create helpful FAQs and find blind spots in your messaging
Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work.
Looking for more resources or ready to work together? Start here:🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook

50. How to Create a Lead Magnet That Doesn’t Flop

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.
Ashley breaks down how to:
Make your lead magnet fit naturally into your sales funnel
Choose a topic that solves a real problem for your audience
Design something irresistible (and fun!) that builds momentum toward your paid offers
Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.
Looking for more resources or ready to work together? Start here:🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook

49. The Simplest Sales Tip You’re Probably Ignoring

Most businesses don’t have a sales problem — they have a friction problem.
In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F
rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.
Because when you make it easy to work with you, more people will.
✨ Looking for more resources or ready to work together? Start here:
🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook

48. Stop Sending Boring Thank-Yous: 7 Ways to Wow Your Customers

Most businesses say “thank you” to their customers — but very few make it memorable.
In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.
From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.
Because a real thank-you doesn’t just make people smile — it makes them stay.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin

47. Once Upon a Time: The Secret to Telling Stories That Connect

Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.
 
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/